Courses to enjoy the unique cuisine, beautiful scenery and culture of the area
To use cycling as the medium to explore the beautiful scenery of the towns and rural areas of this part of Snow Country, and to get to and enjoy the unique cuisine of the region through the seasons—in a way otherwise almost unattainable to travelers, both international and Japanese.
Cycling through fields of new green, while picking and enjoying sansei wild vegetables and other spring flavors.
The mountains and rice fields are deeply green, while the many kinds of vegetables grown in the area are also developing. Cool natural streams are a great break on hot cycling days.
The time of the harvest, with the new rice drying in the traditional way on hazakake throughout the area. Beautiful colors in the mountains; the best of the harvest at meals. Saké production begins at local kura, a possible stop during cycling.
Exploring Snow Country
For more than 8,000 years, this area sees snow depths of more than three meters throughout winter.
Throughout these long and trying winters, our forefathers created a unique culture and cuisine in this pure white world.
Today only 70 minutes away from Tokyo, but a completely different world. The journey by cycle takes visitors into a wholly new experience for all the senses.
Exploring the unique cuisine
The wisdom gained from a life where half the year is covered in snow is very much alive today.
That Snow Country wisdom is strongly reflected in the local cuisine.
The ingredients gathered from spring through autumn are salted, dried and fermented, creating a food culture that the area can truly be proud of.
Meeting local people
With the help of the guides, guests can have direct contact with local people, learning about the ingredients of local foods, how they are made and preserved.
They can ask about the things that interest them: about life in a land defined by heavy snows, about history and culture, rural life, even about the best roads to ride on.
This provides an unmatched chance for guests to have a direct contact with the Japanese people—and, in particualr, the people of Snow Country.